Amrita TV is a 24-hour Malayalam satellite channel, established in 2005, with the mission of delivering vibrant, youthful, value-oriented television for the entire family, which is endearing, enriching and entertaining
Amrita TV has created a unique blend of entertainment, infotainment, news features, and analysis through the medium of interactive game shows, reality shows, and popular formats, news, soaps, serials, telefilms, movies, sitcoms, thrillers, mythologicals, musicals, cartoons, sports….
Within a short span, Amrita TV has emerged as a popular channel that appeals to all segment of viewers by integrating the vibrant aspirations of the current generation with lasting values of our cultural heritage.
Amrita TV which was launched in 2005, has won 26 Kerala State Awards for Excellence in Television for 2005 and 2006 Amrita TV has topped the Kerala State TV Awards for excellence-- two years in a row ; perhaps the only TV channel in India to sweep the State Awards in its very first two years of inception.
Amrita TV Super Star has been acclaimed as the finest music reality show in South India bringing about a paradigm change in talent hunt programmes.
Amrita TV website which has a Super Star forum (Blog) is consistently logging nearly 1 million hits on an average every month. (www.amritatv.com)
Leading national advertisers/ brands include ACC, Airtel, Amrutanjan, Amway, Asian Paints, Asmi, AVT, Bajaj Allianz, Bank of India, BSNL, Britannia, Cadburys, CavinKare, Cambridge, Charagh Din, CIPLA,Colgate, Cuticura, Cycle Agarbathies, Dabur, D'Dmas, Elder's Pharmaceuticals, Fenner, Glaxo Smith Kline,Glucovita, Godrej, Haier, Havells, HDFC, Hercules, Hero Honda, Heinz,Henkel, Hewlett- Packard, Hindalco, Hindustan Latex, Hindustan Unilever, Honda Motors, Hutch,Hyundai, ICICI, Idea, IOC, Intel, ITC, Johnson & Johnson, Jyothi Labs, Kellog's, Kinetic, Maggi,Marico, Maxo, Metlife, Mortein, Nerolac Paints, Nestle, Nokia, Onida, Perfetti, Pepsico, Philips, Prestige,Pure-It, Reckitt Benckiser,Santoor, SBI, Sansui, Shilpa Bindi, TATA-AIG, Tata Green Batteries, Tata Motors, Tata Sky, Tata Tea, Titan, TTK Prestige, TVS Motors,Virgin Mobile, Vodafone,Wipro,World Gold Council, among others
Amrita Tv has a global footprint covering Australia, Middle East, USA, Canada, UK, Europe and parts of South Africa.
Amrita TV is now available on internet through Jump TV – world’s premier internet – based service provider for IPTVs and mobile devices.