Asianet Communications Limited
Asianet Communications Ltd. (Asianet) was originally incorporated as a private limited company by the name “Asianet Communications Private Limited” at Delhi on 05/03/1991. The Registered Office of the Company was shifted to Chennai on 3rd Dec. 1997. The Company has since been converted to a Public Limited Company w.e.f.15th January 2000.
Asianet was promoted by Dr.Raji Menon and Mr.Sasikumar in 1991, when Satellite television broadcasting in India was at its nascent stage. Television companies like Star TV, ZEE, etc, were all in their formative stages. Up-linking from Indian soil had not been permitted.
Asianet hired a transponder on Russian satellite "EKRAN", with up-linking from the USSR. Later, the company hired transponder on "RIMSAT" satellite. The up-linking was shifted to Subic Bay Island in Philippines and then to Manila. Initially, the transmission time was only three hours per day which was gradually increased to 12 hours per day, by the end of 1994. In early 1995, up-linking was shifted to Singapore where it attained full operational status. With change in the policy of the Government of India, Asianet started up-linking from Chennai through VSNL. With effect from 15th July 2002, the channel is up-linked from Asianet’s own earth station (Teleport), set up at Asianet Complex at Trivandrum.
There were only limited entrepreneurs in India who were willing to invest in sophisticated receiving and distribution equipment in the early nineties. Most distributors operated with crude equipment like small fixed dish antenna and ordinary satellite receivers and amplifiers, distributing the signals to a few households in limited neighbourhood. Asianet addressed this handicap by undertaking cable distribution through a wholly owned subsidiary, Asianet Satellite Communications Ltd., to ensure last mile connectivity anywhere within Kerala.