Doordarshan Kendra Thiruvananthapuram is part of the DD India, the largest television network in the world. Doordarshan with over 35 Terrestrial Transmitters and 3 production centres serve Kerala, Lakshadweep and Mahi regions. Inaugurated on 1st January 1985 by the then Chief Minster of Kerala Shri. K. Karunakaran, Doordarshan Kendra Thiruvananthapuram currently produces and telecasts 168 hrs of Malayalam programmes per week. 27 transmitters in Kerala, 7 in Lakshadweep and one in Mahi relay these programmes. Now more than 90 per cent of the 35 million population of Kerala, Lakshadweep and Mahi can receive Doordarshan Kendra Thiruvananthapuram programmes through a network of terrestrial transmitters. With the introduction of DTH almost cent percent of the population can now receive DDK Thiruvananthapuram programmes without cable connection.
Doordarshan studios have been established at Thiruvananthapuram, Thrichur and Calicut to foster regional diversity. People all over India are watching Doordarshan’s Malayalam programmes. It is also received in 64 countries spread over the continents of Asia, Africa, Europe, Australia and America.
TV Scenario in Kerala
As per the 2001 census there are 65,95206 (6.6 million) house holds in Kerala. 74.9 per cent of them are in the rural sector (49,42550) the remaining 25.1 per cent (16,52656) are in the urban sector. In 2001, 38.8 per cent of the households owned TV sets (25,60686). Of these 62.3 per cent were in rural areas and the remaining 37.7 per cent in urban areas. The percentage of TV ownership in the rural areas in Kerala is the highest in the country. Even if we estimate 10 – 15 per cent growth per annum, total number of TV households in Kerala will not be more than 40 million. Of these estimated 40 million TV households 40 – 45 per cent is estimated to have cable connection i.e., 17.5 million and the remaining 22.5 million are without cable connection, and totally depend on DDK Thiruvananthapuram for their TV viewing. The introduction of DTH, DD Direct Plus has considerably increased DD viewership in Kerala. From the available sales estimates of set top boxes and receivers it is estimated that Kerala has 3 to 4 lakh DTH households.